Promoting and Marketing a product of service social media platform is known as Digital Marketing. Digital Marketing has become an essential tool for businesses as it has the capability of reaching more customers than ever before, companies can get the information about to public faster than ever before and many businesses can now have more option that they can choose from.

Targeting customers through online platform has become very easy these days as this could be done without investing money known as Organic Marketing and sometimes even paid promotion of a brand could be done which is called Paid Marketing.