CERTIFICATE COURSE IN RETAIL MANAGEMENT

What is Retail Management ?

Retailing is a dynamic industry it has a vast variety of sectors and has become home to to some of the world’s biggest industries. The process of giving a product directly to customers in a retail store is called retail marketing. The major standards of retail marketing are product, price place and promotion.it is the varieties of activities that are done in a retail store by the retail as well as the brand for the promotion of their products to the customers in order to generate awareness interest and sales.

Objectives of the course:

  • To keep students aware about retail marketing that can enhance their entrepreneurship skills.
  • To teach students the art of analyzing consumer buying motives
  • To teach students various promotion and pricing strategies.

What are the future scope of the course ?

  • Some of the important job positions that are offered to applicants but expertise in retail marketing are Retail Marketing Manager, Retail Executive, Sales Associate, Retail Marketing Associate.
  • Marketing course also offers social media executive senior manager regional retail marketing brand manager circle manager assistant manager.
  • Retail marketing helps a student of commerce to enhance their entrepreneurship skills.