What is Branding & Advertising Management ?

Branding is the idea of giving identity to any product or service, which creates an image in the consumers mind. Designed in a way so that people can quickly identify and experience a particular brand over others. Most important and innovative aspect to attract consumers.

Advertising is often misinterpreted as expense of business but it is actually a long term asset of business. It helps in proving existence of any product or service in the market. Through many source advertisement is done to make the consumer aware about the product or service which is another important part of business to earn profit and manage the goodwill.